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Cold email ROI calculator

Enter your numbers and see exactly what your cold email campaign could generate — meetings booked, pipeline value, and projected revenue. Adjust any input and results update instantly.

Total contacts in your campaign

35%

Industry average: 30–45% for cold email

5%

Industry average: 2–8% for cold email

20%

% of replies that become customers

£

Average contract or deal size

Emails Opened

350

Replies Received

18

Est. Conversions

4

Based on your close rate

Projected Revenue

£20,000
Contacts
1,000
Opens
350
Replies
18
Meetings
4
Revenue
£20,000
Instant results
Adjust any input and every metric updates in real time. No submit button needed.
Conservative estimates
Default rates are based on real cold email benchmarks. Your actual results may be higher with good targeting and copy.
Know before you build
Run the numbers before you write a single email. Know whether the campaign is worth the investment.

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